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Google Offers


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Google Offers
Google Offers logo.png

Google Offers webpage.png
Screenshot of Google Offers beta

Type of site
Electronic commerce deal-of-the-day
Available in English and others
Owner Google
Website www.google.com/offers
Commercial Yes
Registration None
Launched May 26, 2011[1]
Current status Offline

Google Offers was a service offering discounts and coupons. Initially, it was a deal of the day website similar to Groupon, but it since changed focus. Rather than a small number of prepaid offers, it instead offered many smaller discounts. It additionally integrated with both Google Maps and Google Wallet for mobile offers.[2] In 2014, Google announced it would be shutting the service down.



History[edit]


In 2011, Google began to drop hints of entering the Offers market. Nate Tyler, a Google spokesman, stated that the company is "communicating with small businesses to enlist their support and participation in a test of a prepaid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products … that connect businesses with customers in new ways."[3] Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit (usually 24 hours). Unlike Groupon, an offer on Google Offers is valid regardless of how many people take it.[4][5] Google Offers is powered by Google Checkout[6] and integrates with Google Wallet.[1] It will also include Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options.[7] Google Offers development information was leaked after a failed attempt by Google to buy Groupon for US$6 billion in December 2010.[8]


On April 21, 2011, via Google Places Facebook page, it was announced that "Offers BETA is coming", and provided a link to a signup page listing a few select cities, with the first beta city being Portland, Oregon.[9][10]


On May 26, 2011, the service was officially launched; the first offer was on June 1, for Floyd's Coffee Shop in Portland.[1] During its first month, the most popular deal was $20 worth of Powell's Books merchandise for $10: "5,000 Powell’s vouchers sold out in a matter of hours."[11] That deal's price turned out to be Google Offers' median offer price for the month.[11]


On July 12, 2011, service was expanded to New York and the San Francisco Bay Area.[12]


On July 4, 2012, Google Offers Chrome extension was launched.[13] This extension has been "retired".[14]


On March 6, 2013, offer extensions in AdWords was launched, allowing businesses to distribute promotions through their AdWords campaigns. These offers are discoverable when a user searches for a business, brand, product, or service. They save the offer to their Google Account from the Search ad and then redeem in-store or online.[15]


In March 2014, Google announced that it would be shutting the service down.[16]



See also[edit]



  • Amazon Local

  • Groupon

  • LivingSocial



References[edit]





  1. ^ abc Panzarino, Matthew (May 26, 2011). "Google launches local deal service Google Offers". The Next Web. Retrieved May 27, 2011..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}


  2. ^ Discover offers with Google and save on the go July 10, 2013.


  3. ^ Efrati, Amir (January 22, 2011). "Google to Test Daily Deals That Challenge Groupon". The Wall Street Journal. Retrieved May 27, 2011.


  4. ^ Musil, Steven (May 31, 2011). "Google Offers to launch tomorrow in Portland, Ore". CNET News. Retrieved July 11, 2011.


  5. ^ Eaton, Kit (June 1, 2011). "iFive: Google Offers Debut, Cell Phones And Cancer, Nokia Shuts Online Stores, Schmidt On Macs vs. PCs, Lodsys Sues Developers". Fast Company. Retrieved July 11, 2011.


  6. ^ "Google Offers Mobile App: Bringing the Daily Deal Site to Your Phone". www.wordstream.com. Retrieved 2017-12-26.


  7. ^ Parr, Ben (January 20, 2011). "Google to Launch Groupon Competitor [EXCLUSIVE]". Mashable. Retrieved May 27, 2011.


  8. ^ Parr, Ben (November 30, 2010). "Google May Acquire Groupon for $6 Billion, and It Would Be Worth Every Penny". Mashable. Retrieved May 27, 2011.


  9. ^ Google Places on Facebook. Retrieved April 21, 2011.


  10. ^ "Google Offers Help". Retrieved April 21, 2011.


  11. ^ ab Agrawal, Rocky (July 4, 2011). "Google Offers Versus Groupon: The Portland Throwdown". TechCrunch. Retrieved July 11, 2011.


  12. ^ Tuesday, July 12th, 2011 (2011-07-12). "Google Offers Beta Expanded From Portland To New York And The SF Bay Area". TechCrunch. Retrieved 2013-07-07.CS1 maint: Multiple names: authors list (link)


  13. ^ "Google Commerce: Get Google Offers straight from your browser with the new Google Offers Chrome extension". Googlecommerce.blogspot.com. Retrieved 2013-07-07.


  14. ^ https://chrome.google.com/webstore/detail/google-offers/bkkjbnhjaonjphadkbmdfnhdegmgpefl


  15. ^ "Enhanced campaigns: Improving online and offline results with location bid adjustments and offer extensions - Inside AdWords". Adwords.blogspot.com. 2013-03-06. Retrieved 2013-07-07.


  16. ^ "Google Shuts Down Self Serve Offers Product". Understanding Google My Business & Local Search. Retrieved 2018-11-02.












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